8 min read

Unlock NetSuite’s True Potential With NetSuite Customizations

Unlock NetSuite’s True Potential With NetSuite Customizations

In today's fast-paced business world, it is crucial for companies to have a robust Enterprise Resource Planning (ERP) solution in place. NetSuite is a powerful platform that excels in managing various areas such as finance, customer relationship management, inventory, sales, marketing, and even e-commerce.

However, every business has its own unique requirements and may need more than what the standard features of NetSuite can offer. This is where the importance of NetSuite customization comes into play. By exploring the various customization options available, businesses can elevate their use of NetSuite to new heights.

In order to truly maximize the benefits of NetSuite, customization is essential. This allows businesses to tailor the platform to their specific needs, addressing their distinct challenges and opportunities. By choosing the right customization options, businesses can enhance the user experience, streamline workflows, and gain a competitive edge over their rivals.

NetSuite customization offers a wide range of benefits. Businesses can automate complex processes, create personalized dashboards, and integrate with third-party applications, all of which allow them to make the most of their ERP investment.

Choosing the right customization options is crucial for aligning NetSuite with business goals and ensuring a successful customization journey. By carefully considering the advantages and considerations of each option, businesses can make informed decisions and reap the benefits of a customized NetSuite solution.

Brief Overview of NetSuite 

Oracle NetSuite is a powerful and comprehensive cloud-based business management software that combines the best features of an ERP, CRM, e-commerce solution, and financial suite of programs. With its robust capabilities and user-friendly interface, NetSuite has earned the reputation as the #1 cloud ERP solution in the market today.

Designed to streamline and automate various business processes, NetSuite offers a wide range of functionalities that cater to the needs of different industries. Its integrated features include enterprise resource planning (ERP), financial management, order and inventory management, supply chain management, customer relationship management (CRM), human capital management (HCM), analytics and reporting, and omnichannel commerce. These out-of-the-box features provide a solid foundation for many businesses across industries.

However, while NetSuite's standard features are comprehensive, many businesses require a more tailored solution to address their unique challenges and opportunities. This is where NetSuite customization comes into play.

The Need for NetSuite Customization

Customization is a term that can vary in meaning depending on the company, but it generally involves tailoring the NetSuite platform to meet the specific needs of a business. This goes beyond the standard features provided by NetSuite and allows businesses to create personalized solutions that address their distinct challenges and opportunities.

Choosing the right customization options for your business is crucial. While NetSuite offers various customization avenues, it's essential to select the one that aligns best with your business goals and supports you throughout your journey. Making an informed decision requires careful consideration and evaluation of the advantages and considerations of each customization option.

NetSuite customization offers a wide range of benefits for businesses. By adapting NetSuite to suit your specific needs, you can enhance the user experience, streamline workflows, and gain a competitive edge over your top rivals. Customization empowers you to automate complex processes, create personalized dashboards, and integrate with third-party applications, allowing you to make the most of your ERP investment.

Before deciding on NetSuite customization, it's important to understand the standard features that NetSuite offers. The out-of-the-box features include ERP solutions, financial management, order management, inventory management, supply chain management, CRM, human capital management, analytics and reporting, omnichannel commerce, and more. These standard features provide a solid foundation for many businesses, but they may fall short for companies with unique processes or industry-specific requirements.

NetSuite customization solutions offer various options to tailor the platform to your specific needs. SuiteScript is NetSuite's JavaScript platform that allows developers to customize the software completely. It provides a powerful tool for companies seeking a high degree of customization, but it requires skilled JavaScript developers to manipulate the scripting language effectively.

SuiteBuilder, on the other hand, is NetSuite's built-in customization tool that provides a visual point-and-click interface for customization. Users without technical experience can use SuiteBuilder to customize forms, reports, and edit records and fields without coding knowledge. It is suitable for businesses requiring minimal customization that can be accomplished through user interaction.

SuiteFlow is another built-in option that allows users and developers to use point-and-click tools to customize workflows and automation. It offers a more focused approach to automation and workflow management, allowing you to create streamlined workflows without extensive coding.


Importance of Choosing the Right Customization NetSuite Options

Although you may have many NetSuite customization options, selecting the one that best aligns with your business goals and supports you along the journey is essential. 

In this blog, we'll explore various customization avenues, shedding light on the advantages and considerations of each. NetSuite customization should not be taken lightly and requires thoughtful consideration before deciding. 


What is NetSuite Customization?

NetSuite customization involves modifying the platform to suit the specific needs of a business. This goes beyond the standard features and allows businesses to customize the ERP system to their unique business processes, ensuring optimal efficiency and productivity.

Don’t confuse customization with NetSuite’s standard features. While the platform provides robust tools, businesses often require personalized solutions to address their distinct challenges and opportunities.

Benefits of Customization

Customizing NetSuite affords businesses diverse benefits, such as enhancing the user experience, streamlining workflows, and gaining a competitive edge over your top rivals. 

Adapting NetSuite to suit your specific needs allows you to automate complex processes, create personalized dashboards, or integrate with third-party applications; customization empowers you to make the most of your ERP investment.


NetSuite Standard Features

Before deciding if NetSuite customization is the right choice, you must understand what NetSuite offers for standard features. 

NetSuite's standard features provide a strong foundation for businesses across a wide range of industries. However, not all companies can thrive with a one-size-fits-all approach.

The out-of-the-box features of NetSuite include essential components such as ERP solution, financial management, order management, inventory management, and more. These features cater to the needs of businesses in areas like financials, CRM, human capital management, analytics, and omnichannel commerce.

While these standard features are valuable, some businesses require additional customization to meet their unique requirements and challenges. NetSuite customization allows businesses to go beyond the standard features and tailor the ERP system to their specific workflows and processes. This customization can enhance user experience, streamline workflows, and give businesses a competitive edge over their rivals.

In summary, while NetSuite's out-of-the-box features provide a solid foundation, businesses in need of personalized solutions can benefit from NetSuite customization.


NetSuite Customization Solutions


NetSuite provides a rich platform for customization, and partnering with a certified NetSuite expert ensures these modifications are effectively implemented.

SuiteScript, a potent and flexible tool within NetSuite, enables an unparalleled degree of customization. It uses JavaScript-based APIs, empowering developers to extensively tailor the NetSuite environment to fit specific business needs. With SuiteScript, accessing and modifying business records, user data, and automating responses to particular events become streamlined. This enables businesses to align NetSuite more closely with their unique operational workflows and requirements.

The benefits of using SuiteScript include:

  1. Enhanced Automation: Developers skilled in JavaScript can leverage SuiteScript to automate mundane tasks, freeing up valuable time and resources for more strategic activities.
  2. Complex Business Logic Development: SuiteScript allows for the creation of advanced business logic, facilitating better-informed decision-making and more efficient processes.
  3. Customized User Experience: Businesses can tailor the NetSuite interface and functionality to match their specific needs, improving usability and productivity.
  4. Integration Capabilities: SuiteScript aids in integrating NetSuite with a variety of external systems and applications, enhancing overall functionality and data coherence.
  5. Scalability and Flexibility: As business needs evolve, SuiteScript can adapt, offering scalable and flexible solutions that grow with the company.

The adaptability and power of SuiteScript are particularly beneficial for organizations looking to extend the native capabilities of NetSuite. However, it's important to engage with experienced SuiteScript developers who have a deep understanding of both the technical and business aspects. These experts can identify areas where NetSuite's standard features might be lacking and develop tailored solutions to meet unique business challenges.

In essence, SuiteScript not only enables businesses to fully harness the potential of NetSuite by creating custom workflows, automating intricate processes, and facilitating integrations, but it also helps optimize their ERP investment, leading to enhanced operational efficiency and a strong competitive edge in their industry.


What You Can Do with SuiteScript

Using SuiteScript, you can automate repetitive tasks (not covered by the standard features) and create sophisticated business logic to provide better information for strategic decisions.  

SuiteScript is a sound choice for organizations looking to push the boundaries of NetSuite customization. 

Is SuiteScript Right for You?

Businesses considering SuiteScript should take a strategic approach and begin by evaluating their business processes and identifying areas where the standard NetSuite features aren’t working well. It’s helpful to work with an experienced SuiteScript developer to ensure a smooth and effective customization process.  


SuiteBuilder: User-Friendly Customization in NetSuite

SuiteBuilder, an integral component of NetSuite, offers a user-friendly customization tool. It's designed with a visual, point-and-click interface, allowing users, even those without technical expertise, to easily customize aspects of the NetSuite platform. This tool is particularly accessible for non-developers, enabling them to tailor forms, reports, and edit records and fields without any need for coding.

Capabilities of SuiteBuilder

SuiteBuilder's primary strength lies in its ability to enhance NetSuite’s core functionality through user-driven customization. Key capabilities include:

  1. Creating Custom Fields: Users can add specific fields to capture unique data relevant to their business processes.
  2. Customizing Forms and Reports: The tool allows for the modification of forms and reports to better align with organizational needs.
  3. Ease of Use: Its intuitive interface makes it suitable for users who are not technically inclined, allowing them to contribute to customization without programming skills.

Determining if SuiteBuilder is the Right Choice

For businesses that require only basic customization achievable through direct user interaction, SuiteBuilder is an ideal choice. It's particularly well-suited for:

  1. Simple Customization Needs: If the customization requirements are straightforward and do not require complex programming, SuiteBuilder is a practical solution.
  2. User-Driven Customization: It empowers end-users to make changes and adjustments directly, fostering a more tailored user experience.
  3. Collaborative Customization Process: Working in tandem with the IT department and operational users, SuiteBuilder can be a tool for bridging the gap between technical and non-technical staff, helping to clarify requirements and guide customization efforts.

In summary, SuiteBuilder enables organizations to easily adapt and enhance their NetSuite environment with minimal technical intervention. It's an excellent tool for companies looking for a straightforward, non-programmatic approach to customization, ensuring that their NetSuite system aligns well with their operational needs and user preferences.



SuiteFlow is a versatile tool within NetSuite, designed to enable both users and developers to craft custom workflows and automation through an intuitive point-and-click interface.

Capabilities of SuiteFlow

  1. Custom Workflow Creation: SuiteFlow facilitates the creation of tailored workflows, accommodating a range of business processes such as lead nurturing, sales discount management, collections, and purchase order approvals.
  2. User-Friendly Interface: It offers a more advanced approach to automation and workflow management compared to SuiteBuilder, yet retains an accessible drag-and-drop functionality, allowing for the setup of complex workflows without the need for extensive coding.
  3. Versatility in Automation: From simple approval processes to intricate business process automation, SuiteFlow can handle diverse customization levels. Users can define specific rules, set triggers, and design workflows that are either sequential or parallel, fitting precisely with their business operations.

Evaluating if SuiteFlow is Suitable for Your Needs

SuiteFlow is particularly effective for organizations where the primary challenge lies in automating and managing workflows. Considerations for its adoption include:

  1. Process Mapping: It’s beneficial to thoroughly map out your business processes, understanding each step in detail. This will reveal where customizations through SuiteFlow can enhance efficiency and reduce or eliminate errors.
  2. Customization Needs: If your organization requires a tool that goes beyond basic customization and focuses on automating complex workflows, SuiteFlow is likely a good fit.
  3. Ease of Implementation: Due to its user-friendly design, SuiteFlow is ideal for those looking to implement sophisticated workflow automation without needing deep technical expertise.

In essence, SuiteFlow offers a powerful yet accessible means for businesses to optimize their operations within NetSuite. By enabling the creation of customized, automated workflows, it helps organizations streamline their processes, increasing efficiency and accuracy in their operational tasks.


NetSuite Customization Bottom Line

In the fast-paced, highly competitive world of modern business, the ability to adapt and innovate is crucial for success.

Understanding and utilizing the range of customization options available in NetSuite can be a game-changer in leveraging your ERP system's full potential. Each customization tool, be it SuiteScript, SuiteBuilder, or SuiteFlow, offers distinct capabilities tailored to meet specific business challenges. It's essential to evaluate these options carefully to determine which aligns best with your organizational objectives.

The journey to effective customization in NetSuite hinges on strategic decision-making, collaborative efforts across departments, and a dedication to ongoing improvement. These elements are critical in navigating the customization process successfully.

By effectively applying these customization tools, businesses can fine-tune NetSuite to meet their unique requirements. This tailored approach not only boosts operational efficiency but also positions organizations to gain a significant edge in the ever-evolving business environment.


Consider DiamondCare Service

DiamondCare Service is a product of Kimberlite Partners, which was founded in 2020 by the original founders of Demand Solutions Group (founded in 2005) and NetSuite’s largest partner.

In conjunction with DiamondCare Service, Kimberlite Partners offers NetSuite implementation and optimization services to more than 300 companies.

Contact DiamondCare today to learn more about our team of seasoned certified NetSuite consultants and how we can help you customize NetSuite to fit your business needs.

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